*Hi, I’m Colette
One time journalist, author of psychological thrillers, and storyteller of 28 years (I know, I barely look old enough 😉)*
I've made more than £1m online because I'm very very good at changing my clients' businesses with disruptive messaging and offer eco systems that generate desire at every step.
The Wealthy Content Codes are a hit list of messaging upgrades you can make …like yesterday.
It’s a different approach, no question (it’s not regurgitated - I’m the messaging expert other messaging experts learn from)
And although it might be different to what you have taught so far, I have the receipts from thousands of experts like you that my approach works like magic.
Ultimately the shift you’re making is from ‘content for visibility or education’ to posts that make the *right person feel instantly seen and a little bit exposed.
So that she feels you didn't just understand her problem, you understood the part she hasn't said out loud yet.*
When you do that, there is no choice. It's going to be you.
You stop writing for whoever has the problem. You start writing for the person who already knows she has to solve it.
Here's what most people get wrong: they write for the version of their client who needs convincing. Your ideal client has the problem you solve but she might have zero inclination to solve it. When you speak to her your content tries to convince her she has ‘enough time to go to the gym’, or ‘put herself first’, or you try to sell her the benefits of breath work.
This person resonates with words like stuck, struggle, overwhelmed, drained, exhausted, trapped because the problem has (almost) become part of her personality. Consider for a moment how low energy these words are. And if you ever wonder why you attract clients who are heavy to work with (and want you to do their share of the work) now you have your answer.
Crucially, these words are also a huge turn off for your Expansive Client. Yes she has a problem she wants to solve but the very reason she’s motivated to move through it is that it **threatens her identity.
👉**She’s the successful former lawyer who’s branched out into her own business and finds online sales uncharacteristically hard to crack. She is determined, resourceful, actively seeking the right solution. She won’t allow herself to be stuck …this is why she’ll pay you.
👉She’s the woman who was always active. Cardio 3 x a week, half marathons, skiing. Now she’s hit peri menopause has lost her drive. This loss threatens who is she.
The Expansive Client doesn't need convincing. She's already in motion. She’s almost always tried to solve the problem before. What she needs is someone who understands the exact - and niche- nature of the problem she’s experiencing.
Write for her.
Who is your Expansive Client? What is the exact micro specific nature of her problem?
Examples: